The Route Controversy: Why Tamil Cinema’s Most Powerful Celebrity Management Company Is Under Debate
In the last few years, Tamil cinema has seen the rise of a new kind of power centre. Earlier, stardom was mostly controlled by producers, distributors, fan clubs, theatre owners and media houses. Today, celebrity management companies, PR teams and digital strategy groups have become equally powerful. One name that often comes up in this conversation is The Route , the Chennai-based celebrity management and production company founded by Jagadish Palanisamy . The Route is not just another talent agency. It is connected with some of the biggest names in South Indian cinema, including actors, directors and major public figures. That is exactly why the company has become a subject of curiosity, admiration and controversy. What Is The Route? The Route began as a celebrity management company and later expanded into film production. Its founder, Jagadish Palanisamy, is widely known in Tamil cinema circles for his long association with Vijay and for being involved in major film projects. The co...